Medica Medicine + Sports Conference

Alberto Bichi

Alberto Bichi

Alberto Bichi is the Secretary General of FESI. Following a working experience at the European Commission’s cabinet of Commissioner Vanni d’Archirafi, he integrated the Foreign Trade Association (FTA) and became member of the Board. He developed and improved the Federation of the European Sporting Goods Industry (FESI), became Member Services Manager in 1996, Secretary General in 2000 and continuously improved FESI’s overall reputation as the unique voice in Europe for the sporting goods industry. In 2008 he became Executive Director of EPSI: European Platform for Sports and Innovation and in 2012 Director of Government Affairs for HDS-L representing The German Footwear & Leather Industry Association.

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